Job Title: Marketing Specialist  

Job Location: Chantilly, VA  

Job Duties:

Conduct market research and analysis, and create strategies to drive business growth, forecast sales, enhance profitability, and improve marketing effectiveness for optimal results.

The detailed job duties include:
Analyze customer needs to create targeted marketing strategies for LED video walls, using digital and traditional channels.
Focus on sectors like retail and entertainment, with tactics like digital ads and partnerships at industry expos.
Plan and create multimedia marketing campaigns across channels like email, search ads, and social media.
Analyze effectiveness using SEO, paid ads, and website analytics.
Adjust strategies for better ROI and deliver marketing reports.
Conduct market research to track trends and technologies in the LED display sector, analyzing consumer behavior and regulatory changes.
Use these insights to guide strategic decisions on products and markets.
Regularly assess competitors to identify unique features of our LED video walls.
Analyze market gaps and opportunities for differentiation, refining marketing and product strategies to enhance market position.
Effectively manage supplier relationships with Chinese LED video wall manufacturers by understanding their market and maintaining regular Mandarin communication to negotiate pricing and specifications.

Requirements:

Minimum a Bachelor’s Degree (U.S. or foreign equivalent) in Marketing related field is required. 
Fluent Mandarin is preferred, but not required.

To Apply:

Please email a copy of your resume with a cover to contact@pixw.us